On a mission to end
the gender-blind approach to innovation.
From our legal and political systems to healthcare, education, cities, the workplace and the mobile phone, our world is designed for men as the default users.
As a result, women are the greatest underserved segment of any population, in all areas of life, and business.
For the first time in modern history, women have the financial power to push companies, whole industries to start respecting their needs, wants and desires.
We help businesses capitalise on this power shift by re/designing companies, products, services and and experiences that capture the value of the female-first market opportunity.
tech
Consulting
Organisational re/design strategy
Hiring process re/design strategy
Workplace re/design strategy
consumer apps
Consulting
Primary qual / quant and user research
Co-creation
Product re/design strategy
Women-centered design sprints
Innovation workshops
UX / feature level optimization
Brand / marketing comms re/design
Gender sensitivity trainings
VCs / incubators / accelerators
Start-up scouting
Organisational re/design
Brand strategy and communication re/design
Founder coaching
Gender sensitivity trainings
Market insights & foresights
Trend analysis
NPD
Product & service innovation
Brand communications re/design
Gender sensitivity trainings
Localisations
brands
Go to market strategy
Growth strategy
Localisations
User research
Marketing strategy & content creation
Women-centered design sprints
Innovation workshops
femtech
